The Price is Right

We are not the ones who decide how much your home is worth. The market does. It tells us exactly where to price your property to sell and how to approach the marketing of it. Here are the factors that will affect the value in today’s market.

Location:

Location is the single most important factor in determining the value of your property.

Condition:

The condition of the property affects the price and the speed of the sale. As prospective buyers often make purchases based on emotion, first impressions are important. We’ll be able to help in optimizing the physical appearance of your home to maximize the buyer’s perception of value.

Competition:

Prospective buyers are going to compare your property - both the condition and the price - to other listings in and around your neighborhood. Those buyers will determine value based on properties that are listed or have recently sold in the area.

Market and Timing:

Property values are affected by the current real estate market. Because we can’t manipulate the market, we’ll collaborate on a pricing and marketing strategy that will take advantage of the first 30 days your property is listed. It’s the window of opportunity when buyers and their agents discover your property and are most likely to visit and make offers. Pricing your home properly from the start is the deciding factor on how long it will take to sell it.

If you want to compete, be competitive.

• Pricing your home right from day one is key

• The buying market has a short attention span

• We want to generate offers before buyers move on to newer properties

• The first two weeks are crucial

• Proper pricing attracts buyers